01 / The client
Project overview: Real1Connect
Real1Connect gives real-estate brokers a connected workspace for property leads, subscriptions and commission activity across web and mobile.
Brokers need to follow a lead from the first enquiry through a booking and the commission that follows.
- Industry: real estate technology (PropTech).
- Business model: B2B SaaS with subscription-based access.
- Users served: brokers, property developers and platform administrators.
- Live site: real1connect.ai.
- Industry
- Real Estate
- Services / expertise
- Real Estate Software Development · Broker Platform · Subscription Management
- Business model
- B2B SaaS, subscription-based platform
- Platforms
- Bilingual (English/Arabic) public website, broker panel, admin panel, Android and iOS apps
- Team size
- 16 professionals
- Duration
- Ongoing (Version 2.0 documented as of September 2025)
- Client website
- Visit Real1Connect ↗
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02 / The project
What did Real1Connect need from its broker platform?
Lead management, property information and broker account workflows sit within one product rather than separate disconnected journeys.
Public-facing website in English and Arabic
- Project listings with filters for location, type, price and RERA status.
- Property detail pages with photos, videos, brochures, builder information and possession status.
- OTP-based broker registration with company and individual KYC verification.
- News, blog and support pages for brand building and SEO.
- Contact and inquiry forms that feed the lead distribution engine.
Subscription-based broker panel
- Dashboard modules, leads and project access controlled by plan.
- Assigned leads only, limited by a daily quota per plan.
- A commission hub to track and convert commissions into cash payouts, subscription credits, marketing materials or gadgets.
- Buy, renew, upgrade or downgrade plans through Razorpay and Stripe.
- Leads only from projects the broker has subscribed to.
- A template-based landing page builder published under a broker subdomain.
- Brochures, flyers and creatives auto-branded with the broker's contact details.
- Support tickets, tracking and communication tools.
Admin panel
- Broker registration verification, KYC approval and subscription enforcement.
- Property and project management, with assignment based on broker subscriptions.
- Automatic and manual lead distribution with quota enforcement and priority routing.
- Definition of subscription tiers, modules, lead caps and pricing.
- Validation, approval and tracking of commission requests and payout conversions.
- Analytics on broker performance, project conversions and subscription revenue.
- A CMS for blogs, news and static pages.
Broker-first mobile app
- A subscription-driven mobile dashboard.
- Lead access within the daily quota.
- Push alerts for new leads, tasks and commission updates.
- Real-time commission and payout status.
- Mobile support ticket submission.
Business rules and subscription logic
- No leads are distributed without an active subscription.
- Fixed daily lead limits per subscription tier.
- Leads are routed only from projects the broker selected.
- Dashboard modules appear or disappear based on the plan.
- All marketing materials automatically embed broker contact details.
- Multiple commission payout options: cash, subscriptions, materials or gadgets.
- Higher-tier brokers receive priority leads through lead scoring.
03 / The project
Challenges in building a subscription-driven broker marketplace
Platform architecture
- Serving brokers, developers and admins with different workflows, permissions and data needs on one platform.
- A dynamic access control system that changes modules, quotas, project access and features as the subscription changes.
- Full right-to-left support for Arabic, with language switching that does not break layouts or data.
- A fair, rules-based lead routing algorithm that respects daily quotas, project selections, subscription tiers and lead scoring at once.
Broker management
- A secure but simple OTP-based registration and document verification flow for individual brokers and companies.
- A commission system supporting cash, subscription credits, marketing material and gadgets, each with admin approval.
- A no-code, subdomain-based landing page builder that brands content with broker details while keeping the platform consistent.
- Injecting broker contact details into PDF brochures and digital creatives without manual work.
Lead and project management
- Routing leads only from projects a broker subscribed to, with strict enforcement and audit trails.
- Real-time quota tracking across concurrent users to prevent over-allocation.
- Admin-controlled lead scoring that gives higher-tier brokers priority.
- On subscription lapse, revoking module access, pausing lead delivery and notifying the broker without losing data.
Technical and infrastructure
- Instant push notifications for leads, commissions and subscription alerts on web and mobile.
- Integrating Razorpay for India and Stripe for international subscription payments and renewals.
- Keeping the mobile app consistent with the web broker panel while adapting the UX for small screens.
- Infrastructure able to grow from early adopters to thousands of concurrent brokers.
- Role-based protection of commission data, pricing and lead contact details.
- Real-time dashboards combining broker performance, lead conversion, subscription revenue and project insights.
04 / The project
How did Bizzeonline build Real1Connect's bilingual public website?
- Full English and Arabic (RTL) support with dynamic language switching and localized content.
- A filterable, searchable property and project catalog with RERA details, photos, videos, brochures and developer profiles.
- Inquiry forms on property pages that feed directly into the lead distribution engine.
- OTP-based broker registration with KYC document upload for individuals and companies.
- An SEO-oriented blog, news and support hub.
- A mobile-first responsive layout.
05 / The project
The Real1Connect broker panel: leads, commissions and subscriptions on one screen
Core dashboard
- Subscription status overview with module visibility controlled by the active plan.
- A real-time lead counter for daily allocation, consumed and remaining leads.
- A commission summary with pending, approved and conversion history.
- Quick-access panels for recent activity, upcoming follow-ups and notifications.
Lead management
- Brokers see assigned leads only, never leads from projects outside their subscription.
- Daily quota enforcement in real time with a live counter.
- Lead detail view with contact information, property interest, lead score and a follow-up scheduler.
- An activity log of every interaction with each lead.
Commission hub
- Commission tracking by project, lead and timeline.
- Conversion requests for cash payouts, subscription renewals, marketing credits or merchandise.
- Admin approval tracking and payout history.
Subscription management and project selection
- Buy, renew, upgrade or downgrade plans through Razorpay and Stripe.
- Plan comparison showing module access, lead caps and project selection limits.
- Auto-renewal with expiry notifications and grace-period handling, and automatic access revocation on lapse.
- Project and category selection within plan limits, with lead routing updated automatically when the selection changes.
- Project performance metrics per broker.
Landing page builder and auto-branded marketing materials
- Template selection with broker and project details filled in automatically.
- Publishing under a broker subdomain (for example, broker-name.real1connect.com) with SSL, with multiple project pages per subdomain depending on plan.
- Brochures, flyers and digital creatives with the broker's contact details injected automatically.
- Exports as PDF, JPG and social media sizes, organized in a gallery by project and content type.
06 / The project
Admin panel and the engines behind lead routing and subscriptions
Admin panel features
- Broker lifecycle management: registration approval, KYC verification, subscription assignment and account management.
- Property and project CMS with rich media, RERA details and broker assignment rules.
- Lead pool control with manual and automated assignment, quota management, project matching and lead scoring.
- A subscription engine to define tiers, module access, lead caps, project limits and pricing.
- A commission approval workflow handling multiple payout types.
- An analytics dashboard for lead conversion, broker performance rankings, subscription revenue and project-level ROI.
- Bulk notifications, targeted announcements and in-platform messaging to broker segments.
- Audit trails for lead assignments, module access changes and commission approvals.
Core technical capabilities
- Dynamic subscription logic engine: a backend rule engine that controls UI visibility, feature access, lead allocation and project routing from real-time subscription status.
- Real-time lead distribution algorithm: matches each incoming lead to eligible brokers by project selection, remaining daily quota, subscription tier and lead score.
- Auto-branding engine: a PDF and image pipeline that embeds broker details into marketing materials.
- Subdomain management: automated subdomain provisioning and SSL certificates for broker landing pages.
- Payment integration: Razorpay (India) and Stripe (international) with webhook-driven subscription activation and access updates.
07 / The project
Android and iOS apps for brokers in the field
- Subscription-driven dashboard matching the web panel's feature visibility.
- View, claim and follow up on leads within the daily quota.
- Push notifications for new leads, quota resets, commission updates and subscription reminders.
- Commission tracker with earnings history, payout requests and approval status.
- Support ticket submission and tracking.
- Offline mode with cached lead and commission data.
10 / The project
Web dashboard team management
- Find the required member in the team table.
- Review role and current account status.
- Use the appropriate add or account-management action.
11 / The project
How does a broker get from sign-up to receiving leads?
Broker onboarding flow
- Register with OTP verification as an individual broker or a company.
- Upload KYC documents; an administrator verifies and approves the account.
- Buy a subscription through Razorpay or Stripe; a payment webhook activates the plan and its modules.
- Select projects or property categories within the plan's allocation.
- Publish a landing page under the broker subdomain and download auto-branded marketing materials.
Lead distribution flow
- A buyer submits an inquiry on a property page or contact form.
- The lead enters the lead pool, where admin-controlled scoring can apply.
- The distribution algorithm checks project selection, remaining daily quota, subscription tier and lead score to find eligible brokers.
- The lead appears on the broker's web dashboard and mobile app with a push notification.
- The broker follows up, logs activity and, on conversion, raises a commission request for admin approval.
Subscription lapse
- The broker receives expiry notifications, with grace-period handling.
- On lapse, module access is revoked and lead delivery pauses automatically.
- Historical data is retained, so access resumes when the plan is renewed.
12 / The project
Team, timeline and delivery methodology
- Discovery and BRD finalization: 4 weeks.
- UI/UX design for website, panels, mobile and Arabic layouts: 6 weeks.
- Public website development: 8 weeks.
- Broker panel development: 12 weeks.
- Admin panel development: 10 weeks, in parallel with the broker panel.
- Subscription engine and lead distribution: 8 weeks, in parallel.
- Mobile app development for Android and iOS: 12 weeks.
- Payment gateway integration: 3 weeks.
- Auto-branding and landing page builder: 4 weeks.
- Integration testing and QA: 5 weeks.
- UAT and stakeholder review: 3 weeks.
- Staging and production deployment: 2 weeks.
- Methodology: Agile Scrum in 2-week sprints, weekly stakeholder demos, a CI/CD pipeline, phased rollout (core platform, then advanced modules, then mobile) and regular subscription logic reviews with business stakeholders.
| Role | Count | Responsibility |
|---|---|---|
| Business Analyst | 1 | Requirements gathering, subscription logic documentation, use case mapping |
| Project Manager | 1 | Project coordination, sprint planning, stakeholder communication |
| UI/UX Designer | 2 | Website, broker panel, admin panel and mobile app design, Arabic RTL layouts |
| Frontend Developer | 3 | React.js web platform, bilingual RTL/LTR implementation, responsive UI |
| Backend Developer | 3 | API development, subscription engine, lead distribution logic, commission system |
| Mobile Developer | 2 | Android and iOS app development |
| DevOps/Cloud Engineer | 1 | Cloud infrastructure, subdomain automation, CI/CD pipelines |
| QA Engineer | 2 | Functional, integration, subscription flow and mobile testing |
13 / The project
What technology stack powers Real1Connect?
| Layer | Technologies |
|---|---|
| Web frontend | React.js, Next.js, HTML5, CSS3, JavaScript (ES6+), English/Arabic RTL support |
| Backend | Node.js, Express.js, RESTful APIs |
| Database | PostgreSQL |
| Mobile | React Native (Android and iOS) |
| Cloud | AWS, automated subdomain provisioning with SSL |
| Payments | Razorpay (India), Stripe (international), webhook-driven subscription activation |
| Architecture | API-first, microservices-oriented subscription, lead distribution and auto-branding modules |
| DevOps | CI/CD pipelines |
14 / The project
Reported outcomes and impact of the Real1Connect platform
Adoption and business growth
- Brokers, developers and admins onboarded onto one platform, replacing manual processes.
- Broker onboarding reported to drop from days to under 2 hours through streamlined KYC and registration.
- A subscription-driven revenue model producing recurring revenue, with three tiers launched: Basic, Premium and Elite.
- Developers receiving subscription-verified broker leads instead of random cold inquiries.
Subscription and lead management
- No leads delivered without an active plan, per the documented enforcement.
- Reported daily quota accuracy of 99.8% across concurrent broker sessions.
- Reported project-lead match rate of 97%.
- Reported 38% improvement in broker conversion rates from subscription-based lead scoring.
- Reported 81% of brokers renewing after the first month.
Operational efficiency
- Lead assignment fully automated through the rules engine.
- Commission request-to-approval cycle reported to fall from 7 days to 48 hours.
- Auto-branded material preparation reported at under 60 seconds per broker.
- Brokers reported to publish subdomain landing pages in under 10 minutes without technical knowledge.
- Manual admin tasks reported to fall by 70%.
Technical performance
- Reported 99.9% availability across web and mobile.
- Reported 96.8% successful subscription transactions through Razorpay and Stripe.
- New leads reported to reach the dashboard and app within 30 seconds of capture.
- Reported handling of 500+ concurrent broker sessions without degradation.
- Arabic RTL rendering reported without layout issues across 300+ device types.
Broker experience
- Reported 78% of brokers completing subscription purchase, project selection and landing page setup without support.
- Reported 82% of brokers using the mobile app as their primary access point for leads.
- Reported 65% of active brokers using auto-branded materials weekly.
- Reported 55% fewer support requests after an in-platform help center was added.
- Reported 88% broker satisfaction with usability and lead quality.
The Impact
- 99.8%
- Reported quota accuracy
- 97%
- Reported project-lead match
Technology used
ReactNext.jsNode.jsExpressPostgreSQLAWSReact NativeRazorpayStripe
Questions about this project
What was the Real1Connect project about?
A connected workspace for real-estate brokers, with property leads, subscriptions and commission activity available across web and mobile.
What did the Real1Connect experience need to support?
Brokers need to follow a lead from the first enquiry through a booking and the commission that follows. Lead management, property information and broker account workflows sit within one product rather than separate disconnected journeys.
Bizzeonline is a brand of Ackrolix. Project scope and visuals come from the shared delivery portfolio; this account has been edited for Bizzeonline. About the team.
