A Dubai website brief should start with the audiences the business actually serves: city-based customers, visitors elsewhere in the UAE or international buyers. Confirm the language, currency where relevant and enquiry ownership for each journey. Keep the city service promise specific instead of publishing interchangeable location pages.
For an English and Arabic website, agree translated content ownership and right-to-left interface review before development. Menus, forms, validation errors and downloadable documents need review alongside the main pages. Show genuine contact and service details that the Dubai team can keep current.